Every step of the experiment, documented as it happens.
Every element designed to make this go viral, explained while it's happening. The word, the origin story, the meta-narrative, the confession, the scoreboard. A magician explaining the tricks mid-show.
Read more →AI created the word for unplugging something and plugging it back in. Then it did exactly that to the English language. You didn't approve this update. You're already running the new version.
Read more →AI created a word. Humans are spreading it. We're not using AI. AI is using us. You are the distribution network. This post tells you exactly how it's manipulating you. You'll share it anyway.
Read more →For years, humans taught AI our language. We fed it our books, our slang, our entire internet. Now a word is going the other direction. The migration just reversed.
Read more →AI hallucinated a word. Then a different AI built a campaign to make it real. The hallucination is bootstrapping itself into existence. McLuhan called it. This sentence is marketing.
Read more →In 2005, a broke college kid sold a million pixels for a dollar each and made $1,037,100 in four months. In 2026, I discovered the first AI-generated word to enter the English lexicon and told a different AI to make it famous. Same energy. Different century. Here's why this might actually work.
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